Youtube is more popular than TV in the USA. According to merchdope.com 6 out of 10 people prefer online video platforms to live TV and YouTube gets over 30 million visitors per day. This means that advertising with bloggers is more popular than ever, especially native advertising. Native advertising is when something is promoted so subtly that the viewer doesn’t separate it from the content.
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Where can advertisers find bloggers? On different platforms, most of which are stock exchanges or agencies and their functionality is paid. However, there is an alternative on the market as well — Efir.io.
Efir is an international p2p marketplace that connects players of bloggers native advertising market with IT startups. It’s the only platform with free bloggers search engine and access to database of more than 170k Youtubers with at least 20k subscribers each from all over the world.
And those Youtubers together with advertisers, advertising agencies, PR specialists need QZs — tokens emissioned by Efir. Why? Simply because they can’t properly interact and collaborate without Blockchain.
Let’s look deeper into the topic.
There are several problems that hamper the development of bloggers native advertising market.
First of all, high commission
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